Yevy Y.

Yevy Y.

As an aspiring editorial journalist, Yevgeniya Yelkina is inspired by fashion everywhere she turns. Born in St. Petersburg, Russia, she is currently channeling her bilingual, multicultural experiences into voicing her opinions about fashion and beauty.

A raised East-Coaster from New Jersey, she is studying for a Bachelor's Degree in Journalism and Media Studies at Rutgers, The State University of New Jersey, with a Minor in Russian Studies. An avid blogger, she hopes to one day work internationally in the field of publishing, international business, and fashion journalism.

Put a little Pep in your Step

Written by Yevy Y. on Thursday, 22 March 2012. Filed in Fashion Tips, Trends

2012 is the year of the peplum. Now is the time to take a cue from the latest runway shows and Oscar best dressed actresses and incorporate this trend into your wardrobe. Wondering what the heck is a peplum? The traditional definition of a peplum is a short overskirt or ruffle attached at the waistline of a jacket, blouse, or dress. And no, no need to suffer from 80s flashbacks, today's designers have come up with unconventional ways of incorporating this detail in their collections, providing a fresh take on the trend.

  • Tagged: Fashion Trend, Peplum
  • Jump Into a Different Kind of Suit

    Written by Yevy Y. on Thursday, 01 March 2012. Filed in Fashion Tips, Trends

    Jumpsuits are THE hottest new staple you should have in your wardrobe. This 70s classic has been making a comeback the last few seasons; and due to its versatility, it's definitely here to stay. Throw it on with a pair of sandals for a day at the beach or afternoon of errands, or opt for a silky smooth style for a glamorous evening out.

  • Tagged: Fashion Trend, Jumpsuits
  • Just Bead It!

    Written by Yevy Y. on Saturday, 11 February 2012. Filed in Designer Watch List

    You may recognize Victor-John Villanueva for his swanky hand painted celebrity T-shirts but this emerging sensation has yet another project up his sleeve. Villanueva has created a line of necklaces under his new brand 3PTPOP, set to launch on February 13th. The line includes limited editions of nine celebrities, including Anna Wintour, Andy Warhol, Karl Lagerfeld, Lady Gaga, and Nicki Minaj.

  • Tagged: 3PTPOP, Accessories, Emerging Designer, Independent Designer, Victor-John Villanueva
  • Be a Stud!

    Written by Yevy Y. on Wednesday, 01 February 2012. Filed in Trends

    The edgy staple of 1980’s punk rockers has made it into mainstream fashion in subtle and sophisticated ways. Studs can add a little something extra to any outfit, and give you a taste of a rock and roll edge, without looking like a KISS extra.

  • Tagged: Handbags, Leather Jacket, Loafers, Studs
  • Sexy Hair Trends for 2012

    Written by Yevy Y. on Saturday, 21 January 2012. Filed in Trends

    The New Year is here, and as with all things new, sometimes it’s time to shake things up a bit. A good place to start is with your winter damaged tresses—take them out of their dull torture and give a new style a try. So what revamped styles are in the forecast?

  • Tagged: Chignons, Hair Trends, Hairstyles, Ponytails
  • Nail It This Season With The Best Nail Trends

    Written by Yevy Y. on Tuesday, 20 December 2011. Filed in Trends

    What girl doesn’t enjoy a little eye candy on her nails? This season’s trends for nail color are bolder than ever and with the holidays right around the corner, shades with specks of glitter and metallic are right on the money. Nail art experimentation is also in full swing. Many celebs have sported the half moon (reverse French) manicure in many different color combinations. Another big trend is a different take on the French mani with unexpected color combinations.

  • Tagged: Nail Art, Nail Polish Colors, Nail Trends
  • Blow ‘Em Away with These Holiday Gift Ideas

    Written by Yevy Y. on Monday, 12 December 2011. Filed in Loose Threads

    The holidays are almost here so let’s talk gifts. What are you getting the special people in your life this year?

  • Tagged: Accessories, Etsy, Holiday Gifts, Necklaces, Sneakers, Sweaters
  • ‘Tis the Season to be Dressy!

    Written by Yevy Y. on Monday, 05 December 2011. Filed in Fashion Tips

    It’s time to spread some holiday cheer! We all know the best part about the holidays is all the giving and receiving, and the holiday parties. So what are you wearing during this jolly season to make you stand out?

  • Tagged: Accessories, Sequins, Tuxedo Jacket
  • Leather Skirt: Bringing Sexy Back

    Written by Yevy Y. on Thursday, 01 December 2011. Filed in Fashion Tips, Trends

    Time to be a little unconventional, and opt for a new alternative to your evening attire. Leather skirts are super chic, edgy, and no longer meant for rockers. Nowadays these skirts come in countless styles that will surely separate you from the crowd.

  • Tagged: Leather Skirt, Pleats, Rock star
  • Pucker-up with Winter Makeup and Skin Care Tips

    Written by Yevy Y. on Wednesday, 16 November 2011. Filed in Trends

    One of the biggest trends for make up this season is a bold pout. Opt for a plum shade, with blue undertones which will help bring out the white in your teeth. Women with darker skin tones can go deeper and darker with their lip color. However, if you have a light complexion, stick to warmer hues, unless you’re going for an avant-garde look.

  • Tagged: Blush, Eyeshadow, Makeup, Winter
  • Winter White: No Longer a Fashion Faux Pas

    Written by Yevy Y. on Monday, 07 November 2011. Filed in Fashion Tips, Trends

    They say don’t wear white after Labor Day, yet a white garment can be a breath of fresh air against some of your darker, heavier winter pieces.

  • Tagged: Coats, Dresses, Winter white
  • Face Your Fashion Fears: Bold Trends for Real Women

    Written by Yevy Y. on Monday, 31 October 2011. Filed in Fashion Tips, Trends

    From shoulder pads and harem pants to feather embellishments, some of today’s fashion trends are bold, unconventional and sure to get you noticed. The runways always showcase exaggerated silhouettes that seldom work for real life, but for those of you girls who don’t think you can pull off such daring shapes, think again. There is a way to wear these trends in the real world.

  • Tagged: Feathers, Harem pants, Shoulder pads
  • Warm Up to Winter with a Cozy Sweater

    Written by Yevy Y. on Wednesday, 26 October 2011. Filed in Fashion Tips, Trends

    Sweaters are the fall staple to wear as the temperature continues to drop. From various asymmetrical cuts, to voluminous, cozy silhouettes designers are using unconventional shapes, patterns, and prints to reinvent this cozy classic.

  • Tagged: Layers, Oversized, Sweaters
  • First Date Jitters: What to Wear to Leave Him Wanting More

    Written by Yevy Y. on Wednesday, 19 October 2011. Filed in Fashion Tips

    Every woman wants to look fantastic, especially on an exciting and nerve-wrecking first date. Making a statement without trying too hard is key. Men tend to like simple silhouettes that flatter the body, so save your harem pants and shoulder pads for lunch with friends. Looking feminine and not overly done-up is the way to go.

  • Tagged: Blazers, Dresses, t-shirts
  • Menswear in a Woman’s World

    Written by Yevy Y. on Monday, 10 October 2011. Filed in Fashion Tips, Trends

    Tuxedo suits should be an essential staple in a woman’s wardrobe. From courtrooms to ballrooms, the beautiful tailoring and structured shapes give women a feeling of power and confidence. Menswear is not limited to drab old suits and tailored white shirts; the category has expanded into a range of various styles, colors, and silhouettes, allowing for a more refined and feminine look.

  • Tagged: Menswear, Pantsuit
  • NYFW Spring 2012: Runway Recap

    Written by Yevy Y. on Thursday, 15 September 2011. Filed in Industry News, Trends

    We are well into New York Fashion Week for the Spring/Summer 2012 season and designers have given us such a variety of color palettes, textures, and silhouettes that choosing the more prominent looks will certainly pose a challenge. Some trends however, definitely stand out among others. These prevailing styles have taken center stage in many of the collections, with each designer putting his or her own personal take on each trend.

  • Tagged: Florals, NYFW, Spring/Summer 2012, Think Pink
  • Fall Into Layering This Season

    Written by Yevy Y. on Friday, 09 September 2011. Filed in Fashion Tips, Trends

    Hurricane Irene may have been a pain in our royal behinds, but along with her wrath, came some cooler weather. We might not be completely ready to retire our summer digs, so what better way to avoid those bulky winter jackets than to take the smarter approach: layering. Take your favorite pieces into the fall months by pairing them together in the most unexpected of ways.

  • Tagged: Layers, Leather Jacket, Motorcycle Jacket, Scarf
  • Your Guide to Fall Shoes

    Written by Yevy Y. on Friday, 02 September 2011. Filed in Trends

    September is here, and we’re all desperately yearning for that cool fall breeze. As temperatures begin to drop, bye-bye sandals, and hello to the fierce footwear we love to wear. This season we are seeing styles that have been buried in fashion archives for the past decade, and are now hotter than ever to wear in the cooler months.

  • Tagged: Boots, Fall Shoes, Loafers, Sneakers, Western Boots
  • The Super Short: One Piece, Five Ways

    Written by Yevy Y. on Thursday, 11 August 2011. Filed in Fashion Tips, Trends

    In New York City, the days are hot and the nights are…hotter—who doesn’t love rubbing against sweaty bodies in the subway followed by more intentional rubbing against sweaty bodies at the club? So what does one wear during such scorchers?

  • Tagged: Denim shorts, Jorts, Lunch Date Outfit
  • Summer’s Hottest Shades

    Written by Yevy Y. on Wednesday, 03 August 2011. Filed in Trends

    What could be more of a quintessential companion in the summer months than a pair of sunglasses? They provide us with protection from UV rays, compliment any outfit, and shield our dreadful a.m. under eye circles. Each season, styles shift from the very large and in charge, to the dainty and business-like. This summer, we look to the classics with a twist; styles that enhance our face shapes, rather than looking like Halloween facemasks.

  • Tagged: Accessories, Aviators, Sunglasses, Wayfarers
  • 'Freakum Dress' During Daylight: No Longer a Walk of Shame

    Written by Yevy Y. on Thursday, 23 June 2011. Filed in Fashion Tips, Trends

    Who says eveningwear is exclusively for the evening? Move over Day-to-Night Barbie and make way for a cool twist on daywear. Clothing that is normally designated for nighttime, because it is too dressy, or too racy (‘Freakum Dress’ anyone?) can be worn during the day if paired with the right casual basics that dress it down.

  • Tagged: Accessories, Corsets, Miniskirts, Pleated Dresses, Stylish flats
  • The Evolution of Classics

    Written by Yevy Y. on Wednesday, 01 June 2011. Filed in Fashion Tips, Trends

    Designers have completely transformed the wardrobe staples we grew up seeing as classics, into edgier, fashion-forward pieces. Whether a white shirt, or a little black dress, these staples have remained, but their silhouettes have dramatically evolved. Worn in a variety of ways, these wardrobe essentials will never go out of style, despite their succession into the 21st century.

  • Tagged: Accessories, Wardrobe Staples